How Google Ads and Blog Content Increased Leads by 30% for a Landscaping Service Provider
What Was the Main Issue?
The client faced difficulty in standing out in a highly competitive local market, and their website traffic was not converting into leads. The goal was to increase quality leads for their services.
What Actions Did We Implement?
We implemented a combined strategy of Google Ads to drive targeted traffic and blog content to educate and convert visitors into leads.
- Google Ads Campaigns:
We ran targeted Search Ads for landscaping keywords, focusing on high-intent keywords like “landscaping services near me.”
- Blog Content:
We created helpful blog articles on topics like “How to Choose a Landscaping Company” and “Top Landscaping Ideas,” optimized for local search queries.
What Results Did We Achieve?
- 30% Increase in Leads:
A 30% increase in quality leads within three months due to targeted Google Ads and valuable blog content.
- Higher Engagement:
Blog content led to better engagement and longer site visits, increasing trust and conversion rates.
What Made This Project Stand Out?
- Focused on educational content to help potential customers make informed decisions.
- Integrated Google Ads and SEO-driven content to create a full-funnel marketing approach.
- Localized targeting ensured the content resonated with regional customers.
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