How Google Ads and Pinterest Increased Foot Traffic to Our Clients by 20%
Real Case Study from SiteAuditX.com – Driving Offline Visits with Smart Local Campaigns (2025)
At SiteAuditX.com, we don’t just audit websites and boost online rankings – we help businesses turn digital traffic into real-world customers. One of our proudest 2024–2025 projects was for Centrum Wnętrz Home Concept, the owner of two premium interior design malls in Katowice and Warsaw.
About the Client
Industry: Interior Design & Home Finishing Locations: Katowice & Warsaw, Poland Services Delivered by SiteAuditX: Google Ads Management, Pinterest Ads, Local Performance Max Campaigns Website: https://homeconcept.com.pl
Home Concept galleries bring together dozens of high-end tenants offering furniture, flooring, doors, tiles, bathroom fixtures, and complete interior solutions – perfect for homeowners and professional designers alike.
The Challenge
Like most shopping malls, Home Concept was hit hard by the post-pandemic drop in physical foot traffic. Their main goal in 2024 became crystal clear: → Get more qualified people through the doors of the Katowice and Warsaw locations. Online traffic and brand awareness were nice-to-haves – offline visits were the only KPI that mattered.
Our Strategy at SiteAuditX
We kicked off the cooperation in January 2023 with standard traffic campaigns, but by June 2024 we completely pivoted the entire budget toward measurable store visits.
Here’s exactly what we implemented:
Hyper-local Performance Max campaigns in Google Ads Separate campaigns for Katowice + Silesian agglomeration and Warsaw + surrounding areas
Store Visits as the primary conversion goal
Location extensions + asset groups packed with real mall photos and tenant offers
Demand Gen campaigns (Google’s newest format) Focused on lookalike audiences of people who already searched for “interior design Katowice/Warsaw”, “furniture showroom”, “kitchen renovation”, etc.
Pinterest Ads – the visual powerhouse Launched September 2024
Rich Pins and Idea Pins showcasing real interiors from Home Concept tenants
Targeting: women 25–55 interested in “home decor”, “interior design ideas”, “Scandi style”, “luxury bathrooms”
Direct “Visit Gallery” call-to-action linking to Google Maps directions
Results We Delivered (Measured in Google Ads Store Visits)
→ 20% increase in offline conversions (January–May 2025 vs August–December 2024 baseline)
→ Thousands of new visitors tracked walking into the malls directly from our ads → Massive brand lift on Pinterest – tens of thousands of saves and close-ups of tenant products → Supported the client’s successful expansion and renovation of the Katowice location
Goal: store visits from August to December 2024
Goal: store visits from January to May 2025
What Made This Project a SiteAuditX Success Story
Laser focus on the real business goal: feet inside the mall, not just website clicks
Seamless shift from awareness → consideration → store visits as client priorities evolved
Perfect synergy between Google’s intent-based targeting and Pinterest’s inspiration-driven audience
Weekly optimization + constant communication with the client’s marketing team
Want the Same 20%+ Foot Traffic Boost for Your Physical Location?
Whether you run a showroom, furniture gallery, clinic, gym, or any brick-and-mortar business, SiteAuditX can build the exact same local Google Ads + Pinterest strategy that delivered these results.
Drop us a message today and let’s get more customers walking through your doors tomorrow.
SiteAuditX.com – We don’t just bring traffic. We bring people.